Caviar

Anything that portrays the northern working class in a negative light is fine by me. Thats why I love this Sainsbury's advert thats been doing the rounds. The clip below does a fine job of validating some of the numerous assumptions I have made about northern family life.

Salmon on a Budget f..
Watch the ad...

I feel genuinely sorry for the two youngsters in this advert. From what I gather, the aimless toil of their working class lives is punctuated only by dads frequent trips to the burns unit. This is compounded by the fact that their daily gloom is soundtracked by the incessant passive-aggressive bantering of the father.

"What we having tomorrow, caviar?"

"There will be no caviar tomorrow Glen, I'm leaving you."